Your Partner in Production.
Your Voice in the Industry.

Our specialized, five-volume library is authored by veteran Pacific Northwest planners and industry experts. These books bypass generic theories to deliver operational tactics, step-by-step case studies, and compliance frameworks built for Washington state’s unique event ecosystem.

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1. Trends for Managers: Festivals and Events from 30,000 Feet

Stay ahead of macro shifts impacting municipal partnerships, crowd behaviors, and executive decision-making.

• Key Focus: High-level strategic planning, economic updates, and evolving operational landscapes.

• Complete Contributor Roster:

  • Dennis Caldirola

     

  • Eric Corning – Oregon Air Show

     

  • Robert Cunningham – Stages Northwest

     

  • Joe Allan Muharsky – Teamatorium

     

  • Deci Evans – Kind + Co Events

     

  • Frank Sebastian – Emergency Management Group of Washington

     

  • Amanda Korb – Blue Ink

     

  • Natalie Maitland – Keen Bee Consulting

     

  • CORT Rental

     

  • Trevor Lane – WSU Extension

     

  • Eddie Redman – Grand Event Rentals

 

2. The Start to Finish Playbook on How to Fund and Produce an Event

The ultimate chronological operational guide for taking a community festival or non-profit event from initial concept to post-event breakdown.

• Key Focus: Foundational budgeting, municipal permitting, timeline management, and structural execution.

• Complete Contributor Roster:

  • David Doxtater – The Workshop

     

  • Riley Stockton – Spokane Hoopfest

     

  • Wendy Tyner – Tyner and Associates

     

  • Carol Riley – Formerly of Olympia Harbor Days

     

  • Peggy Doering – Spokane Valleyfest

     

  • Chuck Denney – Tumwater Parks and Recreation

 

3. The Complete Guide to Selling Sponsorship

Stop leaving corporate money on the table. Learn the exact sales frameworks, pitch strategies, and fulfillment metrics required to secure high-value brand alignments.

• Key Focus: Sponsorship tier valuation, corporate pitch architecture, asset activation, and ROI reporting.

• Complete Contributor Roster:

  • Paula Beadle – Sponsorship Marketing Association

  • Amy Lindsey – Riverfront Spokane

  • Tawnia Linde – Clark County Fair

  • Bruce Skinner – WFEA Executive Director / Event Sponsorship Expert

 

4. Producing Complex Events

A masterclass in technical directing, crowd safety, and large-scale logistical coordination for multi-venue or high-attendance productions.

• Key Focus: Emergency management protocols, staging and audio-visual engineering, and local municipal vendor management.

• Complete Contributor Roster:

  • David Doxtater – The Workshop

     

  • Janae Sherry – The Workshop

     

  • Frank Sebastian – Emergency Management Group of Washington

     

  • Trevor Lane – WSU Extension

     

  • Al Parisi – The Workshop

     

  • Adriana Berndt & Jamie Dedmon – Spokane Lilac Festival Association

     

  • Kari Chance – Juan de Fuca Foundation for the Arts

     

  • Mark Hendrickson – City of Kent

     

  • Joe Allan Muharsky – Washington Renaissance Fair

     

  • Jon Bockstruck – VIP Productions NW

  • Robert Cunningham – Stages Northwest

  • Eddie Redman – Grand Event Rentals

 

5. Growing Your Non-Sponsorship Revenue

Diversify your organization’s bottom line by optimizing secondary revenue streams that keep your event financially resilient year after year.

• Key Focus: Digital ticketing strategies, cashless gate systems, food and beverage optimization, and community-driven charitable giving models.

• Complete Contributor Roster:

  • Brenton Webster – FastBar Technologies

     

  • Alby Allen – Ballard Seafood Festival

     

  • Jon Stone – Jon Stone Consulting LLC

     

  • Wendy Tyner – Tyner and Associates Philanthropy Consulting

     

  • Victoria Jones – Port Angeles Marathon Association

     

  • Meredith McIlmoyle – Anacortes Arts Festival

     

  • Deci Evans – Kind + Co Events

  • Jon Neill – Executive Director of Community Cancer Fund

  • Amy Maxwell – Ticket Tomato