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Preserving the Soul of a City Through Special Events

  • October 25, 2018
  • 8:00 AM - 6:30 PM
  • Bertha Knight Landes Room at Seattle City Hall


Registration is closed

A Special Seminar Presented by WFEA and the City of Seattle

Learn How You Can Take Your Event to the Next Level and Be a Part of the Vision of the Changing Landscape of Seattle Events

Bertha Knight Landes Room at Seattle City Hall

Seattle has long boasted of some of the best and diverse events in the country. This seminar will enable the producers of these events to go to the next level, while also giving them the opportunity to hear from and give input to city officials on several issues.

You’ll learn from event experts on how to sell more sponsorship and increase revenues in general, money that can be used to elevate your event’s programming.

Gain an historical perspective from Bumbershoot and Teatro Zinzanni founder Norm Langill, and learn about the changing landscape of the City’s events, with exciting new ideas on the horizon.

8:00 – 9:00
Welcome and Networking

City of Seattle

David Doxtater, Executive Producer/Principal Design – The Workshop

Bruce Skinner, Executive Director, Washington Festivals and Events Association

9:00 – 10:00

Increasing Sponsorship Revenues

Melissa A. Jurcan, Compass Group USA

Whether you are a small or large event, the basic concepts of selling sponsorship or partnering with cities is the same. Learn from two professionals who have partnered with companies representing small towns and organizations and many larger entities.

10:00 – 11:00

40 Event Revenue Generation Ideas in an Hour

 Bruce Skinner, WFEA Executive Director, Author of “Event Sponsorship”

Learn how you can bring more revenue to your bottom line from festivals and events across the country.

11:15 – 12:30
The Growing Importance of Public Safety

 Seattle Police Department

 Barb Graff, Director, Office of Emergency Management

The safety of attendees is a growing concern for events. Hear how organizers can keep attendees out of harm’s way, and work with local law enforcement officials to achieve the highest levels of safety. Learn how you can be proactive and take responsibility for your guest’s safety, omitting the need for the Seattle Police Department to do your planning for you.

12:30 – 1:15
Networking Luncheon – Why the Washington Festivals and Events Association and the Connection with the City of Seattle

 Jon Stone, Immediate Past President, Washington Festivals and Events Association

1:15 – 2:30
The Evolution of Events

Norm Langill, Teatro Zinzanni

Chris Swenson, City of Seattle Event Manager

Ralph Morton, Seattle Sports Commission

A grassroots session on where events were, what they’re like now, and where they’re headed. Learn how events are so important for cultural and economic development reasons, as well as how transit, bike lanes, parking and other every day issues have affected event venues.

2:45 – 4:15 p.m.

When the Viaduct Comes Down – A Report on Seattle’s Current and Future Entertainment Districts

David Doxtater, Executive Producer/Principal Design – The Workshop

City of Seattle Office of the Waterfront

Heidi Hughes, Friends of the Waterfront

Waterfront Representative

All event attendees

Several officials and organizers are envisioning new event sites on the waterfront, as well as space in a corridor between downtown and Capitol Hill. The City needs your ideas on how to utilize these potential venues. Ivar’s Bob Donegan envisions a waterfront unlike any other in the world, which will include a park owned by the city but operated by a non profit. “We’ll design facilties for music, including infrastructure for toilets, water, sound systems and electrical power so that when a producer wants to come and bring an event to town, it’s a case of plug and play. Unlike any other Seattle project, all of this stuff is being thought about before the first shovel turns.”


We offer 3 different membership rate levels. For students, individuals and organizations - each based on annual budget.

$125 / $155 / $225




1015 Georgiana St
Port Angeles, WA 98362

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