Super Monday Pre-Conference Workshop*

(applies credit toward CLEP Certification)

Monday, April 20

9:00 – 2:30 p.m.

*Requires Separate Registration

• Revenue Generating Idea For Your Festival or Event

• Music and Your Event

• Volunteers

• How to Produce an Amazing Event That Makes Everybody Talk

Main Conference

Monday, April 20

Jim Andrews, Founder & CEO,

A-Mark Partnership Strategies, LLC

Monday Keynote:

The Eight Steps in the Sponsorship Sales/Solicitation Process

Monday, April 20

3:00 p.m.

• Senior Event Professional Managers

• Sponsorship

• Production

• Festival of Trees

• City Event Professionals

• Parades

• Music Festivals

• The Effective Use of AI

4:00 – 5:30 p.m.

Affinity Group Round Tables

• Senior Event Professional Managers

• Sponsorship

• Production

• Festival of Trees

• City Event Professionals

• Parades

• Music Festivals

• The Effective Use of AI

6:00 p.m.

Dinner With An Expert

8:00 p.m.

Hospitality Room Opens

Main Conference

Tuesday, April 21

Tuesday Keynote:

The 8 Steps of a Successful Production and Programming Plan

8:30 a.m.

• Producing and Programming A Successful Event
• Developing a Team
• Safety and Emergency & Crisis Management
• Live Production Track, Essential Supplies and Expertise
• Obtaining the Right Equipment and Managing Vendors
• Revenue, Technical Direction and Budgeting
• Managing Alcohol, Contracting and Insurance
• Permits, Signage and Tying It All Together

David Doxtater

Founder and Producer,

The Workshop

9:45 a.m.

• Sponsorship, Step 1: Identifying and Packaging Your Rights and Benefits
• Production and Programming, Step 1: Producing and Programming a Successful Event
• Festival of Trees, Step 1
• City Event Professionals, Step 1: Managing Safety and Street closures

10:45 a.m.

• Sponsorship, Step 2: Prospecting Potential Partners and Determining Their Needs
• Production and Programming, Step 2: Developing a Team
• Festival of Trees, Step 2
• City Event Professionals, Step 2: Reducing the Number of Surprises for Event Organizers

Expo Speed Dating Networking Luncheon

11:45 – 1:45 p.m.

Discover the latest trends in our industry. Each table at the lunch will be hosted by a vendor/exhibitor, who will distribute materials and discuss the merits of their product with fellow table members. During the lunch, each table will be visited by all of the different suppliers.

2:00 p.m.

• Sponsorship, Step 3: Creating Compelling Sponsorship Proposals and Pitches,
• Production and Programming, Step 3: Safety and Emergency & Crisis Management
• Festival of Trees, Step 3
• City Event Professionals, Step 3: Tools to Help You Connect With City Departments and Event Organizers

3:00 p.m.

• Sponsorship, Step 4: Determining Fair Market Value
• Production and Programming, Step 4: Live Production Tracking and Essential Supplies and Expertise
• Festival of Trees, Step 4
• City Event Professionals, Step 4: Getting Everyone on the Same Page

4:00 p.m.

• Sponsorship, Step 5: Establishing Mutually Beneficial Agreements
• Production and Programming, Step 5: Getting the Right Equipment and Managing Vendors
• Festival of Trees, Step 5
• City Event Professionals, Step 5: A Conversation With City Event Professionals and Event Organizers

Free Evening

8:00 p.m.

Hospitality Room Opens

Main Conference

Wednesday, April 22

Wednesday Keynote:

The Power of Gathering in Uncertain Times

8:30 a.m.

This interactive fireside chat will explore the reality — and illusion — of polarization in the US, and what leaders can do to bridge divides in ways that foster connection and understanding. WFEA’s vision and its commitment to organizing places where people come together, unite, celebrate, and share community is a vital epicenter for nurturing community.  

Leigh Morgan,

CEO, Imaginal Leadership Strategies

9:30 a.m.

• Sponsorship, Step 6: Setting Both Parties Up for Success
• Production and Programming, Step 6: Revenue, Technical Direction and Budgeting
• Festival of Trees, Step 6
• City Event Professionals, Step 6: What Barriers Will Work With You

10:30 a.m.

• Sponsorship, Step 7: Sponsorship Then and Now
• Production and Programming, Step 7: Managing Alcohol, Contracting and Insurance
• Festival of Trees, Step 7
• City Event Professionals, Step 7: Working With the Business Community

11:30 a.m.

• Sponsorship, Step 8: Why Sponsors Sponsor What They Do
• Production and Programming, Step 8: Permits, Signage and Tying It All Together
• Festival of Trees, Step 8
• City Event Professionals, Step 8: How and Why Cities Stage Events