Upcoming events

    • February 27, 2020
    • 10:00 AM - 4:00 PM
    • Rivers Edge, Tumwater, WA
    Register

    WFEA - Thurston County Chapter

    Presents Festivals & Events

    Best Practices Seminar

    February 27, 2020

    10:00 AM - 4:00 PM

    Rivers Edge, Tumwater


    $25

    (Includes Buffet Lunch)


    Whether you’re an event in a small market, or someone battling the big guys in the city, this seminar is for you. Although producing events in a small town can be similar to staging them in a large city, there are still differences.

    This seminar, presented by the WFEA-Thurston County Chapter, will take a deep look on how events in a small market or small events in a big market can go to the next level.


    EVENT SCHEDULE

    Thursday, February 27th, 2020

    10:00 am - 10:15 AM

    Welcome and Introductions


    10:15 AM – 11:45 am

    Sponsorship:

    Looking at Companies as Partners Instead of "Sponsors"

    Melissa Jurcan, CSEP – Director of Marketing + Experience, Compass Group

    It can never be stressed enough that event organizers need to look through the eyes of sponsors, and that we need to look first at achieving their goals. Many event organizers still enter meetings wanting strictly to fund their events, overlooking this all important step.

    12:00 Pm – 2:15 PM

    Disaster Management:

    Collaborate Disaster Response for Festivals and Events

    Robert Mitchell, Director of Community Disaster Medicine

    In light of the active violence at events in Gilroy, California and Las Vegas, we’ll take a look at how we embrace the disaster planning process. Join us as we outline the who, what, why, when, where and how building blocks to create a plan. You can’t always prevent a disaster, but you prepare for them.

    2:30 – 4:00 PM

    Bonus Session:

    How Can the WFEA - Thurston County Chapter Benefit You?

    Discussion/brainstorm on the benefits of working together:

    • Networking and knowledge exchange
    • Master list of festivals and events for cross marketing of each other’s events
    • Master list to leverage resources and share information about suppliers/vendors of equipment
    • Group buying power
    • Education and training of best practices and lessons learned, which could feature an annual workshop/seminar
    • Other:

    Be part of an organization that is affiliated with WFEA and developed by local festival and event producers to build on collaboration and the benefits of working together.

    WFEA Thurston County Chapter Steering Committee:

    George Sharp, Thurston Economic Development Council

    Carol Riley, Olympia Harbor Days

    Chuck Denney, Tumwater Parks and Recreation

    Jeff Stewart, LeMay Collections

    Dan Nicholson, D Zines Creative Solutions & Graphic Designs

    Jeanette Sieler, City of Lacey Parks & Recreation

    • March 06, 2020
    Register

    The Washington Festivals and Events Association is in production of its first ever membership directory, which will be distributed to all of its over 200 members and to the over 500 people that attend its annual conference and seminars.

    From the largest well-known civic celebrations to the growing community of festivals and events, this guide is something that members will keep for the entire year, and refer to it often.

    Members will be listed in three different sections – by organization, contact name, geographical region, and marketplace. It will include complete member contact information and will be 20 full-color pages, complete with event photos.

    Vendors and supplier members will receive a complimentary listing in the Marketplace Section. Members can purchase additional listings in a different category for $35 each.


    • March 11, 2020
    • 9:00 AM - 4:15 PM
    • HEMMINGSON CENTER, JOANN JUNDT LOUNGE GONZAGA UNIVERSITY
    Register

    Best Practices Festivals and Events Seminar & Announcing the Formation of the WFEA Greater Spokane Festivals & Events Association

    March 11, 2020


    Spokane, WA

    Hemmingson Center, Joann Jundt Lounge

    Gonzaga University

    Learn from leading experts at this innovative seminar on events and sponsorship



    EVENT SCHEDULE

    9:00 – 10:15

    The Importance of Diversity

    April Anderson, NWUnity

    Mareesa Henderson, NWUnity


    April Anderson and Mareesa Henderson are co-Executive Directors of NWUnity, the non-profit that puts on Unity in the Community, our regions largest multi-cultural celebration. They will share how diversity and inclusion has helped them build a day long celebration from its humble beginnings of a few people hanging out in the park to the huge success it is today. They will challenge you to consider leveraging diversity in your planning and activities.


    10:30 – 11:45

    Developing Successful Partnerships to Increase Your Sponsorship Bottom Line

    Bruce Skinner, WFEA Executive Director


    As the former CEO of the Fiesta Bowl and the current Executive Director of the Olympic Medical Center Foundation in Port Angeles, Bruce Skinner has sold sponsorship in large and small markets. Learn how building relationships are the same whether you live in a big city or a small town.


    11:45 – 1:00

    How to Take Your Event to the Next Level

    Morgan Marum, Director of Marketing and Business Development, Hoopfest


    Hoopfest is the largest three on three basketball tournament in the world, bringing 250,000 spectators annually to Spokane and generating $48 million in economic impact. Hear how they have grown it over the years and how you can do the same with your event.


    1:00 – 2:00 p.m.

    Event Production can be great fun, but it’s really not for the faint of heart!

    Bill Burke, Pig Out in the Park


    A comprehensive event planning session for event organizers that really want to succeed. From event concepts to event planning, staging, promoting, securing, fund raising and building event support, these topics and more will be discussed.


    2:15 – 3:15

    Working With Your Vendors

    McKensey Richmond, V.I.P. Production Northwest


    Industry suppliers play an important part in making our events a success. Learn how to best use their services.


    3:30 – 4:15 p.m.

    How Can the Greater Spokane Chapter of the Washington Festivals and Events Association Benefit You?

    Discussion/brainstorm on the benefits of working together:

    • Networking and knowledge exchange
    • Master list of festivals and events for cross marketing of each other’s events
    • Master list to leverage resources and share information about suppliers/vendors of equipment
    • Group buying power
    • Education and training of best practices and lessons learned, which could feature an annual workshop/seminar
    • Other


    Be part of an organization that is affiliated with WFEA and developed by local festival and event producers to build on collaboration and the benefits of working together.


    Speaker Bios


    April Anderson, Business Intelligence Site Lead – Umpqua Bank

    Born and raised in Los Angeles California, April moved to Washington State in her senior year of high school. In October 1991 she began her career in Special Assets with Sterling Bank (now Umpqua Bank) and is currently in her dream job as a Business Intelligence Analyst Site Lead in the Technology Advancement Group. 


    April serves on the Diversity Council and as Co-Chair of Umpqua Bank’s Women’s Resource Group. She recently helped SNAP put on a one-day event for the Women’s Business Center with a focus on women entrepreneurs. 

    She has held numerous boards of director positions, including a 52-unit section 8 apartment complex and MLK Jr Family Outreach Center. April has also held numerous leadership roles within her church, Bethel AME. Currently she is Co-Executive director of NW Unity a non-profit that puts on an annual event, Unity in the Community, the region’s largest multi-cultural celebration of diversity. 


    In 2019 April received Umpqua’s Community Leadership Award for community involvement and the Spokane Chapter of Links Incorporated honored her with their Community Service Award. During Diversity Month April was the Associate Spotlight showcasing her dedication and involvement. 

    She loves her role at the bank, but especially appreciates the opportunities given with her work in the community specifically, underrepresented communities. 


    Bill Burke, Pig Out in the Park

    Highly qualified Marketing and Promotions Consultant/Project Manager offering more than 40 years of community non-profit organizational management, event production, fundraising, retail promotion, downtown/community revitalization, and tourism promotion experience. Additional event production experience includes; news conferences, business meetings, sporting events, conventions, annual meetings, holiday celebrations, fireworks exhibitions, trade shows, children’s programs, arts and crafts markets, fairs, commemorations, grand openings, special announcements, master of ceremonies, cultural presentations and literary readings. We have produced Pig Out in the Park, in Spokane, for 40 years.


    Bruce Skinner, Executive Director, Washington Festivals & Events Association

    Bruce Skinner was one of a handful of people who started selling festival and event sponsorship in the mid-80’s, and is a highly regarded consultant to business and the special events industry with vast experience. He currently is the Executive Director of the Washington Festivals and Events Association, after serving as the Chief Revenue Officer for the College Football National Championship Game held in Phoenix in January of 2016.


    He is the author of the book, The Complete Guide to Selling Event Sponsorship, published by John Wiley & Sons, Inc., of New York, and is the founder or co-founder of five Rock n Roll marathons in Seattle, Portland, Phoenix, San Antonio and Nice, France.


    He served as the executive director of the Fiesta Bowl in Phoenix, Arizona, (1980-1990) and President of the International Festivals and Events Association (1990-2001). He also has served as the Executive Director of the Olympic Medical Center Foundation in Port Angeles – Sequim.

     

    Morgan Marum, Director of Marketing and Business Development Hoopfest

    A graduate of Gonzaga University, Morgan Marum spent the past few years as a reporter, content coordinator and account executive for KHQ Local News before making her way to the Hoopfest Team. As the Director of Marketing and Business Development Morgan is the megaphone for the organization. She also manages relationships with all of the sponsors in order to execute the largest 3on3 in the world. The Hoopfest team is comprised of 6 individuals who all have key roles in bringing 250,000 to the streets of Spokane for the past 30 years.


    McKensey Richmond, VIP Production NW

    McKensey grew up in the events and audiovisual production industry. She has a passion for cultivating relationships, which is why she is here to represent VIP Production NW, a full-service audiovisual company. VIP is built upon a culmination of 30 years of industry experience; specializing in sound, lighting, and staging for events of all sizes. McKensey works to connect organizations with the quality, reliable work of the VIP team to make clients' events a success!

    • March 24, 2020
    • March 26, 2020
    • Red Lion
    Register

    The Northwest's premier annual gathering of festival and event professionals for learning and networking. Three days of intensive workshops, educational sessions, and keynote presentations from local and national industry leaders. Also local entertainer vignettes, silent and live auctions, industry trade show and the annual Summit Awards for achievements in our regional industry.

    Please see the 2020 Conference pages for full description, schedule and detail.

    Red Lion , Bellevue WA

    11211 Main St
    Bellevue, WA 98004

    Reservation Counter Call Center: 
    (425) 455-5240


    • March 25, 2020
    • Bellevue Red Lion
    Register

    To register select the "Register" button in the left side column. 

    We are going to present two additional major awards in 2020 (you need not apply for them; we will select from your entries that have already been submitted)

    Best in Show

    Represents the best single entry in each budget category.

    Grand Summit

    The Grand Summit is the highest award given by WFEA in recognition of those Festival and Events who have a balance of all the elements necessary to ensure a successful event.

    Award winners in each budget category will be selected based on the overall excellence of a festival and event as presented in their entries in all the other Summit Award categories.

    Organizations must submit at least three entries in each of three categories in order to be eligible

    1. Collateral/printed materials

    2. Marketing

    3. Programming


    Budget Categories

    Events of all sizes are encouraged to submit entries. You will be judged among your peers in the same event budget category so you are competing with festivals with similar budgets. There are three event budget categories:

    • $149,999 and under
    • $150,000 and over

    Please submit each entry in one of these event budget categories. Budgets should include the entire budget for the event that you are entering, including all in-kind services.

    All entries must be received prior to February 28th, 2020.

    To enter please follow these steps:

    Step 1. Fill out the online application form. Select the "Register" button in the upper left side column. 

    Step 2. Pay for your entries

    Step 3. Submit your digital copy to jeremy@wfea.org.


    For all other questions please reference the official rules:

    RULES

    Category Judging Criteria Submission Requirements

    Printed Materials

    • Brochure / Postcard / Direct Mail Piece
    • Promotional Poster
    • Program / Event Guide
    • Tickets & Invitations
    • Event Recap / Annual Report
    • Newspaper Tabloid


    Is the item’s message informative, clear, concise, compelling enough to engage the audience, easy to understand, possess exceptional design features and is it original? Judging done online

    Submit a digital PDF or JPEG of the item.

    Outdoor Advertisement

    Examples of outdoor advertising include, but are not limited to, overthe-street signage, street pole banners, bus signs, vehicle wraps/signs, sidewalk signage, billboards, trash can wraps, etc.


    Is the message informative, clear, concise, compelling enough to engage the audience, easy to read, have visual impact, and original?

    Judging done online.


    Submit a digital PDF or JPEG image of advertisement.
    PR / Media Campaign

    Includes Press Kit, Overall Media Campaign, Press Conferences, Publicity Stunts


    Is the content creative and well organized with a clear message? Judging done online  Submit a digital PDF. 
     Programming

    • Logistical Achievement

    • Sponsorship Proposal

    • Food & Beverage Program

    • Volunteer Program

    • Green Program

    • Educational Program

    • Multi-Agency Collaborative Program

    • Community Outreach

    • Best Programming

    • Sponsor Partnership Entry should highlight a specific sponsor that stands out above all others.

    • Social Media Ad Campaign 


     Does the program serve a purpose or objective, involve and benefit all partners, produce measurable results and is it an original idea? Judging done online. 

    Submit required documents online.

    REQUIRED DOCUMENTATION:

    • Introduction & Background of main event and program

    • Effectiveness of Program

    • Partner Involvement

    SUPPORTING DOCUMENTATION:

    • Printed Materials

    • Promotional / Marketing

    • Media Materials

    • Supporting Photographs

    • Measurable Results 

     Photo (Black & White or Color)

    Does the photo have original and exceptional composition, use of light and color, and evoke an emotion or leave an impression? Judging done online


    Submit a digital jpeg of the photo image
    Promotional Item

    Examples of promotional items include, but not limited to, souvenirs, hats, mugs, pins, volunteer / sponsor recognition items 


     Is the promotional item original, have visual impact, and serve a purpose for its target market? Judging done in person  Submit a digital jpeg of the production.
     T-Shirt

    Collared shirts should be entered under Promotional Items. Examples include promotional shirts for sale and not for sale and volunteer shirts.


     Does the tee-shirt display good use of design and originality? Judging done in person.  Submit a digital jpeg of front and back of t-shirt
     Broadcast Media

    • Television Program, Ad, PSA or YouTube Promotion Video

    • Radio Program, Ad or PSA

     Is the message informative, clear, concise, compelling enough to engage the audience, original, and have impact? Judging done online.


     Submit YouTube link to video or upload to online application.

    Multimedia Marketing

    • Website

    • Mobile App

    • Social Media Pages – Facebook – Twitter – Instagram – Other

    Is the website/page/app informative, clear, concise, compelling enough to engage the audience, easy to navigate, have visual impact and does it possess exceptional design features and display originality? Judging done online. For Website, Mobile App and Social Media Pages: Submit link to webpage, social media site or app download link. For Social Media Ad Campaign: Submit supporting documentation showing ad results.

    • March 25, 2020
    • 5:45 PM
    • Bellevue Red Lion, 11211 Main St Bellevue, WA 98004
    Register

    Attend the state’s most prestigious gathering of event and festival organizers, which is part of its annual conference.


    Besides holding its annual auction to benefit young professionals and students, WFEA also recognizes new additions to its Hall of Fame presents its Summit Awards to worthy event organizers, and presents its Volunteer of the Year award.

Contact

Bruce Skinner, Executive Director
Washington Festivals & Events Association
Mailing Address
1015 Georgiana Street
Port Angeles, WA 98362
360.441.7190 
email

Membership Rates

We offer 3 different membership rate levels. For students, individuals and organizations - each based on annual budget.

$95 / $125 / $195

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