A special virtual seminar for Central Washington Events

Selling Sponsorship in Small to Mid-Sized Markets

Tuesday, May 27

1:30 – 2:30 p.m.

1:30 p.m.

Welcome

Amy McGuffin, President/CEO, Kittitas County Chamber Commerce

Kathy Kramer, Central Washington Fair

Selling Sponsorship in Small to Mid-Sized Markets

This session will examine and guide the event organizer on the best practices on selling sponsorship in small cities and will include:

• How to Get in the Door to See Decision Makers

• Selling Techniques

• Proposals, and what to include in them

• What benefits to offer sponsors

• Selling sponsorship to corporations outside of your area

• How to Keep Sponsors Coming Back

Bruce Skinner, WFEA Executive Director

BRUCE SKINNER, CLEP

Bruce Skinner has been the Executive Director of the Washington Festivals and Events Association since 2017. Under his direction, the organization has grown from 125 to 400 members. It also has increased its educational offerings from one annual conference a year to two conferences and 18 regional seminars annually.

He also is very active in selling sponsorship as the Executive Director of the Olympic Medical Center Foundation in Port Angeles, which conducts seven events a year.

He served as the Executive Director of the Fiesta Bowl in Phoenix, Arizona, (1980-1990) after serving as Assistant Executive Director for seven years (1973-1980). He then went on to serve as the President of the International Festivals and Events Association (1990-2001).

He is the author of the book, The Complete Guide to Selling Event Sponsorship, published by John Wiley & Sons, Inc., of New York, and is the founder of the highly successful Arizona Rock n Roll Marathon in Phoenix, Arizona, and the Rock n Roll Marathons and Half Marathons in Seattle and San Antonio. The 2004 race was the largest first time running event in history, with over 29,000 participants.

This program is supported, in part, by a grant from the Washington State Arts Commission.