Category |
Judging Criteria |
Submission Requirements |
Printed Materials
- Brochure / Postcard / Direct Mail Piece
- Promotional Poster
- Program / Event Guide
- Tickets & Invitations
- Event Recap / Annual Report
- Newspaper Tabloid
|
Is the item’s message informative, clear, concise, compelling enough to engage the audience, easy to understand, possess exceptional design features and is it original? Judging done online
|
Submit a digital PDF or JPEG of the item. |
Outdoor Advertisement
Examples of outdoor advertising include, but are not limited to, overthe-street signage, street pole banners, bus signs, vehicle wraps/signs, sidewalk signage, billboards, trash can wraps, etc.
|
Is the message informative, clear, concise, compelling enough to engage the audience, easy to read, have visual impact, and original?
Judging done online.
|
Submit a digital PDF or JPEG image of advertisement. |
PR / Media Campaign
Includes Press Kit, Overall Media Campaign, Press Conferences, Publicity Stunts
|
Is the content creative and well organized with a clear message? Judging done online |
Submit a digital PDF. |
Programming
• Logistical Achievement
• Sponsorship Proposal
• Food & Beverage Program
• Volunteer Program
• Green Program
• Educational Program
• Multi-Agency Collaborative Program
• Community Outreach
• Best Programming
• Sponsor Partnership Entry should highlight a specific sponsor that stands out above all others.
• Social Media Ad Campaign (What did you do that was unique or creative?)
• Lifestyle Event (Either virtual or in-person)
• Best Fundraising Event
|
Does the program serve a purpose or objective, involve and benefit all partners, produce measurable results and is it an original idea? Judging done online. |
Submit required documents online.
REQUIRED DOCUMENTATION:
• Introduction & Background of main event and program
• Effectiveness of Program
• Partner Involvement
SUPPORTING DOCUMENTATION:
• Printed Materials
• Promotional / Marketing
• Media Materials
• Supporting Photographs
• Measurable Results
|
Photo (Black & White or Color) |
Does the photo have original and exceptional composition, use of light and color, and evoke an emotion or leave an impression? Judging done online
|
Submit a digital jpeg of the photo image |
Promotional Item
Examples of promotional items include, but not limited to, souvenirs, hats, mugs, pins, volunteer / sponsor recognition items
|
Is the promotional item original, have visual impact, and serve a purpose for its target market? Judging done in person |
Submit a digital jpeg of the production. |
T-Shirt
Collared shirts should be entered under Promotional Items. Examples include promotional shirts for sale and not for sale and volunteer shirts.
|
Does the tee-shirt display good use of design and originality? Judging done in person. |
Submit a digital jpeg of front and back of t-shirt |
Broadcast Media
• Television Program, Ad, PSA or YouTube Promotion Video
• Radio Program, Ad or PSA
|
Is the message informative, clear, concise, compelling enough to engage the audience, original, and have impact? Judging done online.
|
Submit YouTube link to video or upload to online application. |
Multimedia Marketing
• Website
• Mobile App
• Social Media Pages – Facebook – Twitter – Instagram – Other
|
Is the website/page/app informative, clear, concise, compelling enough to engage the audience, easy to navigate, have visual impact and does it possess exceptional design features and display originality? Judging done online. |
For Website, Mobile App and Social Media Pages: Submit link to webpage, social media site or app download link. For Social Media Ad Campaign: Submit supporting documentation showing ad results. |